Game Wise: The IGEA Educates Podcast
Game Wise: IGEA Educates is the podcast that brings together the best minds in and around the Australian games industry. Hosted by IGEA, this series is about unlocking industry knowledge to help you navigate the business of making games and building sustainable businesses.
Covering all aspects of game development, emerging challenges and industry trends, we tap into IGEA’s extensive network while also bringing in experts from outside the gaming space to give you fresh perspectives and practical advice.
Whether you’re an indie startup, a growing studio, or an industry veteran, Game Wise is your resource for navigating the business of games in Australia and beyond. Let’s get wise about games!
Game Wise: The IGEA Educates Podcast
The Importance of Marketing
In this podcast, Jens from IGEA and his co-host, Andy from GameGlass, dive into the world of game marketing. They explore the critical role of marketing in the games industry, featuring insights from industry experts Kate Hall (PlayIndies), Michal Napora (32-33), and Jonny Roses (PlaySide Studios).
Discover how to navigate the challenges of marketing for both large studios and indie developers. Learn about the importance of hooks, building a community, and leveraging social media platforms like TikTok and Discord. Our guests share their journeys, from creating content on YouTube and Twitch to founding successful marketing agencies and working with renowned studios.
Whether you're an indie developer or part of a large studio, this episode is packed with valuable tips and strategies to help you stand out in a crowded market. Tune in to get wise about games and take your marketing game to the next level!
Music is Atlantis, by Karl Casey of White Bat Audio